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PTI has developed "Target Audience Messages" that provides insights into understanding our stakeholders better. By knowing their goals and pain points, you can tailor your communication strategies to resonate with them and encourage the adoption of the 2024 IRC code.


The document includes:

  • Profiles of target audience segments

  • Insights into their goals, challenges and what drives them

  • Key messages recommended for each target audience to help drive awareness and implementation of the new code


By leveraging these targeted messages, we can have meaningful conversations that inspire our industry partners to embrace and implement the IRC 2024 changes effectively. This document will equip you with the knowledge needed to engage in impactful discussions within your respective networks.

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